Connecting People with Technology |
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Situation Welch Allyn manufactures thermometers and other medical equipment for front line patient care. Their products are sold worldwide, and used by clinical staff that are pressed for time in every patient interaction. Successful implementation of their products requires the development of User Guides and a variety of training media, from videos to Computer Based Training. Actions The User Guide we developed for Welch Allyn's new thermometer was translated into 9 languages. The Guide was heavy on illustrations, and light on copy. The video we developed was translated into the same nine languages - French, Italian, German, Spanish, Danish, Dutch, Portuguese, Swedish, and simplified Chinese. Finally, we developed Computer Based Training that was translated into French, German and Spanish. In each case, our translators focused on the idioms and other requirements of the target markets. Situation Sony TVs are marketed worldwide. Each year, they introduce new products, with new features and new on-screen menus. Their development cycle is rapid and continuous. Actions We developed User Guides for a range of new TVs, from high end flat screens to small, less expensive sets. We developed a new format that supported multiple languages, and translated the material into a range of languages for global distribution. The key issue in this project was tailoring each language for the target market - French for Canada, Spanish for the Mexican market, Portuguese for Brazil. |
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