CRM Learning - Performance-Based Evaluation

Situation

CRM develops video-based training programs on a wide variety of management, supervisory, and staff training subjects. These programs range from Ethics to Discipline, Planning, Accountability, Decision Making, Leadership, Change Management and dozens of other topics that form the basis of modern business management and employee development.

Although CRM's training programs have long been perceived as highly effective by their customers, the company wanted to have more objective data on their value. To get that data, we implemented a performance-based evaluation strategy to measure attitudinal, content, and behavior changes based on workshop participation for three of the company's most popular titles.

Our Evaluation Strategy

We implemented our three-part evaluation strategy for workshops on Leadership, Discipline, and Conflict The series included a pre-workshop attitudinal survey, a post-workshop attitudinal and content survey, and a 30-day performance and behavior follow-up.

We analyzed the data to look for pre/post attitudinal shifts, post-workshop content mastery, and the extent to which the hoped-for behaviors were used by the workshop participants. Statistical analysis involved both mean responses and measures of response variability.